{
 "dataset": "Home buildings insurance quotes near Category C and D tips, by insurer",
 "publisher": "Round Our Way and Campaign Salience",
 "vintage": "Round Our Way quote survey. Homes within 1km: 15 Feb to 4 Mar 2026. Control homes 1.5 to 3km: 28 to 29 Sep 2026. Cheapest option withdrawn means a higher tier was priced but the cheapest tier was not offered",
 "columns": [
  {
   "key": "group",
   "label": "Group"
  },
  {
   "key": "insurer",
   "label": "Insurer"
  },
  {
   "key": "attempts",
   "label": "Quote attempts",
   "num": true
  },
  {
   "key": "refused",
   "label": "Refused",
   "num": true
  },
  {
   "key": "priced",
   "label": "Priced",
   "num": true
  },
  {
   "key": "cheapest_withdrawn",
   "label": "Cheapest option withdrawn",
   "num": true
  }
 ],
 "rows": [
  {
   "group": "Near tip",
   "insurer": "Direct Line",
   "attempts": 169,
   "refused": 15,
   "priced": 154,
   "cheapest_withdrawn": 18
  },
  {
   "group": "Near tip",
   "insurer": "Churchill",
   "attempts": 151,
   "refused": 9,
   "priced": 142,
   "cheapest_withdrawn": 12
  },
  {
   "group": "Near tip",
   "insurer": "Admiral",
   "attempts": 80,
   "refused": 7,
   "priced": 73,
   "cheapest_withdrawn": 0
  },
  {
   "group": "Near tip",
   "insurer": "Aviva",
   "attempts": 16,
   "refused": 2,
   "priced": 14,
   "cheapest_withdrawn": 0
  },
  {
   "group": "Near tip",
   "insurer": "Allianz",
   "attempts": 3,
   "refused": null,
   "priced": null,
   "cheapest_withdrawn": null
  },
  {
   "group": "Near tip",
   "insurer": "LV",
   "attempts": 1,
   "refused": null,
   "priced": null,
   "cheapest_withdrawn": null
  },
  {
   "group": "Control",
   "insurer": "Direct Line",
   "attempts": 25,
   "refused": 3,
   "priced": 22,
   "cheapest_withdrawn": 1
  },
  {
   "group": "Control",
   "insurer": "Admiral",
   "attempts": 25,
   "refused": 3,
   "priced": 22,
   "cheapest_withdrawn": 0
  },
  {
   "group": "Control",
   "insurer": "Churchill",
   "attempts": 20,
   "refused": 3,
   "priced": 17,
   "cheapest_withdrawn": 3
  }
 ]
}